Regional marketing analysis. The market analysis is a section in a business plan that presents information about the commercial market in which your business operates, the purchasing habits of customers in that market, and information about competitors. Based on marketing research and intending to attract investors, a strong analysis will show why the business is a strong addition to a given market and how it will earn money. These steps will be developed in the future through the process of how to make a market analysis in three regions completely different in language, culture and economic context. The final product will be a pedagogic material and public information.

All partners give input but Instituto Politécnico de Portalegre will assume responsibility.