SECTION II. List of competences and learning outputs

These competences have been validated internally by the Consortium specialists and externally by professional stakeholders related to the 3Economy+ field.

3ECONOMY+ PROJECT – COMPETENCES


COMPETENCES IN ECONOMICS

  • Manage a company interpreting and/or understanding the information of its competitive location and identifying its strengths and weaknesses.
  • Integrate into any functional area of a company organization and perform with ease any management work entrusted.
  • Plan and control the global management or of the diverse functional areas of the company.
  • Assess the situation and foreseeable evolution of a company and issue reports on specific situations of companies.
  • Know the new control instruments, software ERP (Enterprise Resource Planning), CRM (Customer Relationship Management) and BI (Bussines Inteligence)
  • Understand the fundamental elements of the national and international economics environment in which the company develops its.
  • Develop relevant economics and financial information for decision-making.


COMPETENCES IN MARKETING

  • Design, implement and follow up business plans.
  • Design strategic business plans.
  • Make market analyst and research.
  • Create marketing plans and innovation systems.
  • Digital Marketing Manager (Digital Marketing Software: SEMrush, HubSpot, Google analytics).
  • Promote external and internal relations.
  • Create advertising.
  • Manage merchandising and promotions.
  • Develop direct marketing plans.
  • Develop product, service and brands.
  • Manage products, service and brands.
  • Manage CRM (Customer Relationship Management).
  • Manage sales team.


COMPETENCES IN TOURISM

  • Describe, synthesize the information and data related to tourism related topics.
  • Create, manage and evaluate activities using appropriate techniques and procedures in tourism related topics.
  • Complete a sustainable work which plans, designs, critically assesses and evaluates evidence in tourism related topics.
  • Demonstrate communication skills related to tourism related topics.
  • Demonstrate the numeracy skills required to manage budgets and analyse data related to tourism.
  • Know about management, administrative and operational processes in the field of hotels, restaurants, transport, leisure and intermediation.
  • Plan and manage the human resources of tourism organizations.
  • Propose alternative and creative solutions to management, business planning and tourism products.
  • Handle software programs for the management of hotels, restaurants, transportation intermediaries or agencies.
  • Know how to adapt or work in international contexts.
  • Have flexibility to adapt to schedules whose services are often considered 24/7.
  • Know about assertiveness techniques in dealing with customers and solving problems.
  • Have general knowledge of History, Culture, Traditions, Tourist Attractions, etc.


ADDITIONAL SKILLS


COMMUNICATIVE COMPETENCES

  1. Speaking skills:
    • Produce a coherent and cohesive formal speech on EM&T appropriate to the context.
    • Give a fluent spoken presentation on themes related to EM&T.
  2. Spoken interaction:
    • Express on spontaneous conversations with people related to the context of EM&T respecting politeness rules and managing features of conversations.
    • Understand and express shades of meaning in conversations.
    • Use language flexibly for social and professional purposes.
  3. Listening skills:
    • Understand extended natural speech of spoken discourse, even when it is not clearly structured, on topics related to EM&T.
    • Understand broadcasted or natural spoken discourse, conferences, on topics related to EM&T.
  4. Reading skills:
    • Understand specialised written text related to the field of EM&T.
    • Understand articles on EM&T.
  5. Writing skills:
    • Express in clear, well-structured texts related to EM&T, such as formal letters or emails, brochures, financial summaries, business projects, economic reports, etc.
    • Fill in specific forms related to EM&T.


SOFT SKILLS

  1. Interpersonal abilities:
    • Relate well to others.
    • Build working relationships.
  2. Self-motivation:
    • Commit to personal or organisational goals and improve certain personal standards.
  3. Initiative:
    • Act on opportunities
  4. Problem solving skills/creativity:
    • Make logical and informed decisions to the best abilities
  5. Critical thinking:
    • Assess the evidence and identify spurious or illogical reasoning.
    • Create strong arguments based on the evidences.
  6. Flexibility:
    • Get use to the changes.
    • Take on projects outside of their scope and shift their schedule.
  7. Leadership and management:
    • Motivate and inspire others
    • Provide a solid foundation for teamwork.
  8. Teamwork:
    • Work well with others while pursuing a common goal.
  9. Self-criticism:
    • Take and demonstrate proactive responsibility for their own learning


DIGITAL SKILLS

  1. Information processing:
    • Use a variety of search engines to find information, which is compared and classify so as to use it efficiently.
  2. Content creation:
    • Produce digital content in different formats, using templates and basic formatting.
    • Reference information and media so as to follow copyright conventions.
  3. Digital communication:
    • Manage different communication and collaboration tools.
    • Use online services.
    • Know the netiquette and is respectful in online communication.
  4. Problem solving:
    • Solve frequent problems in digital technologies.
    • Regularly update digital skills.


3ECONOMY+ PROJECT – LEARNING OUTPUTS


Learning Outcomes in Economics and business

Regarding the learning outcomes in Economics, once the project is finished the students participating in the project 3Economy+ will be able to:

  1. Understand the current economic issues and economic principles and methods, including real-world applications and elements of macroeconomics.
  2. Study the core elements of management knowledge and skill, including accounting, organizational behaviour, economic theory, finance and strategy.
  3. Gain an understanding of core elements of organizational finance decisions, including accounting and financial statement analysis, principles of finance, investments, corporate finance, and business evaluations.
  4. Build advanced knowledge of economic theory, corporate finance, mergers and acquisitions, international markets, and risk management.
  5. Develop quantitative and problem-solving skills in resolving complex financial decisions through a local, regional, and global lens.
  6. Develop an advanced understanding of leadership, corporate responsibility, digital media, and business communications, including mediation and negotiation.
  7. Gain insight into the latest management theories and practices through case studies, instructor lectures, group projects, and active learning experiences.
  8. Gain a deepened knowledge in focused topic areas, such as economics of financial markets, economic strategy and competitiveness, and economics of emerging markets.
  9. Develop the knowledge of economic perspective on the nature, scale, and organization of businesses and the role of information and transaction costs in internal and external markets.
  10. Manage budgets.
  11. Oversee day-to-day operations in business.
  12. Learn how to integrate economic principles and business concepts and you build understanding of the role of local, national, and global economies and their influence on business, commerce, trade, and government.
  13. Advance a career in business, finance, a multinational corporation, trade, or international development.
  14. Gain a solid grounding in management theory and practice through foundational subjects, including economics, accounting, finance, strategy, organizational behaviour, and management.


Learning Outcomes in Marketing

With regard to the learning outcomes in Marketing, once the project is finished the selected students should be able to demonstrate an understanding of the concepts and characteristics of marketing, including being able to:

  1. Analyse and evaluate the concepts and characteristics of marketing in different contexts (domestic and international contexts).
  2. Critique and challenge the definitions, nature and operations of marketing.
  3. Demonstrate an awareness of marketing proposes in different societies.
  4. Evaluate the intercultural dimensions in marketing.
  5. Demonstrate an understanding of technology and media and how it influences and changes the marketing rules.
  6. Critique the stakeholder relationships involved in different contexts.
  7. Evaluate the products, services and marketing policies.
  8. Understand the cultural significance in the marketing.
  9. Analyse relations between consumers in different environments.
  10. Understand the issues and principles of sustainability and social responsibility in the marketing.


Learning Outcomes in Tourism

Regarding the learning outcomes in Tourism, once the project is finished the students participating in the project 3Economy+ will be able to:

  1. Analyse and evaluate the concepts and characteristics of tourism as an area of academic and applied study in relation to business, management and wider social science.
  2. Explain and challenge theories and concepts which are used to understand tourism in domestic and international contexts.
  3. Use a range of source material in investigating tourism.
  4. Critique and challenge the nature and characteristics of tourists and associated behaviour characteristics.
  5. Explain, assess and challenge theories of sustainability and ethics in the production and consumption of tourism.
  6. Evaluate the intercultural dimensions of tourism.
  7. Demonstrate an understanding of technology and media and how these influence and change tourism products, operations, processes and behaviours.
  8. Critique the stakeholder relationships involved in destination management, development, policy, governance and strategy.
  9. Understand the cultural significance of tourism for tourists and societies.
  10. Demonstrate an understanding of the structure, operation and organisation of the public, private and not-for-profit sectors and their activities.
  11. Analyse relations between consumers of tourism and the providers of tourism services.
  12. Analyse the role of Government and policy makers in the development and management of destinations.
  13. Evaluate the contribution and impacts of tourism in social, economic, environmental, political, cultural and other terms.


Learning outcomes in communicative competence

With regard to the learning outcomes in communicative competence, once the project is finished the selected students should be able to demonstrate an understanding of the four skills (including the spoken interaction) in English. Moreover, the languages of Spanish and Portuguese should be also acquired in a lower level, but they should be able to communicate actively and effectively in conversations related to Economy, Marketing and Tourism (EM&T henceforth).

In relation to the speaking skills, the students will be able to:

  • Produce a coherent and cohesive formal speech on EM&T appropriate to the context.
  • Give a fluent spoken presentation on themes related to EM&T.

In relation to spoken interaction, the students will be able to:

  • Express on spontaneous conversations with people related to the context of EM&T respecting politeness rules and managing features of conversations.
  • Understand and express shades of meaning in conversations.
  • Use language flexibly for social and professional purposes.

In relation to listening skills, the students will be able to:

  • Understand extended natural speech of spoken discourse, even when it is not clearly structured, on topics related to EM&T.
  • Understand broadcasted or natural spoken discourse, conferences, on topics related to EM&T.

In relation to reading skills, the students will be able to:

  • Understand specialised written text related to the field of EM&T.
  • Understand articles on EM&T.

In relation to writing skills, the students will be able to:

  • Express in clear, well-structured texts related to EM&T, such as formal letters or emails, brochures, financial summaries, business projects, economic reports, etc.
  • Fill in specific forms related to EM&T.


Learning outcomes in soft skills

Learning outcomes in soft skills

  • Interpersonal abilities:
    • Relating well to others.
    • Building working relationships.
  • Self-motivation:
    • Committing to personal or organisational goals and improve certain personal standards.
  • Initiative:
    • Acting on opportunities
  • Problem solving skills/creativity:
    • Making logical and informed decisions to the best abilities
  • Critical thinking:
    • Assessing the evidence and identify spurious or illogical reasoning.
    • Creating strong arguments based on the evidences.
  • Flexibility:
    • Getting use to the changes.
    • Taking on projects outside of their scope and shift their schedule.
  • Leadership and management:
    • Motivating and inspiring.
    • Providing a solid foundation for teamwork.
  • Teamwork:
    • Working well with others while pursuing a common goal.
  • Self-criticism:
    • Taking and demonstrating proactive responsibility for their own learning


Digital skills

  • Information processing:
    • Use a variety of search engines to find information, which is compared and classify so as to use it efficiently.
  • Content creation:
    • Produce digital content in different formats, using templates and basic formatting.
    • Reference information and media so as to follow copyright conventions.
  • Digital communication:
    • Manage different communication and collaboration tools.
    • Use online services.
    • Know the netiquette and is respectful in online communication.
  • Problem solving:
    • Solve frequent problems in digital technologies.
    • Regularly update digital skills.